If you are looking for a way to reach the Malayali masses, look no further than Flowers TV. This Malayalam-centric channel has a huge audience of 107,048,000 viewers each week. You can have your logo displayed on the large screen without spending a lot. The cost of the service is less than $10 per month, so you can do it on a regular schedule.
What is it about television that has made it the most sought after form of advertising? Although the medium isn't particularly new, it has been around for centuries. It was the beginning of the nineteenth century that India's first broadcasting station over the air was established. Today, millions watch the same programming from different states. All these stations share one thing in their common: they all have a profitable business model. Over The Air stations are required to take time for important events, like public service announcements. It is therefore a good idea to place ads in Malayalam news channels.
It is unrealistic to believe that your advertising dollars can be spent on a channel with a 10 percent budget. But a well-thought media plan can help you reach the right people when you need them. However, you might need to spend some money if your goal is to produce high-quality content.
You need to determine which Malayalam news channel will be most popular with your audience. Non-prime time options may also be available. These include Asianet TV, Star Plus, Kairali TV and Jeevan TV. Each of these channels has its own niche, but all three offer something a little out of the ordinary, and thus, are worth considering for your next advertising campaign. Some channels offer a free trial so that you can try the channel before you commit.
Malayalam TV provides a wealth of entertainment options. Malayalam TV has many channels. But, other media are emerging like streaming services and mobile phone apps. Although a TV show cannot be expected to be as entertaining as a movie, it can be as entertaining as any other media, including mobile apps and streaming services.
FAQ
What is an advertiser buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers are charged for the time their message will appear.
They don't necessarily seek the best ad; they want to reach their target markets with the most effective ad.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
These data can be used to help advertisers decide the most effective medium. They might decide direct mail is more effective for older people.
Advertisers also evaluate the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
In addition, advertisers consider the size of their budget and the amount of time they have to spend their money before it expires.
What do you need to know about print advertising?
Print advertising is an effective way to reach consumers. Many companies use print advertising to promote their products. It is designed to attract the attention of the customer.
Print ads are usually one-page long. They contain text, images, logos, and any other graphics. These ads may include sound, animation and video as well as hyperlinks.
The following are the main types print advertisements:
1. Brochures – These are large format printed pieces that are intended to draw people into stores. They often have colorful pictures and eye-catching designs.
2. Catalogues – These are smaller versions to brochures. They are typically sent to customers who have requested information on specific items.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. Flyers can be handed out at retail outlets for a small fee, but are generally free.
4. Flyers are also available in posters. These flyers can be displayed on buildings, fences and walls. They are usually created using computer software programs designed to catch passersby's attention.
5. Direct mail – This is a direct mailing of letters or postcards directly to customers. These cards are sent by companies periodically to remind their customers about their company.
6. Newspaper Ads – These are ads that appear in newspapers or magazines. They are usually very long and contain text and images.
How much does it cost to advertise on social media?
You should be aware that social media advertising costs money. You'll be charged monthly according to how long you spend on each platform.
Facebook: $0.10 per 1,000 impressions
Twitter - $0.20 Per 1,000 Impressions (if you tweet).
Linkedin - $0.30 for 1,000 impressions if your send out invitations
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 for 1,000 impressions ($0.40 Per User)
YouTube - $0.25/1000 views
Tumblr - $0.15 per 1,000 impressions for text posts.
Pinterest - $0.05 per 1,000 impressions per month
Google + $0.15-$0.20 for 1,000,000 impressions
Tumblr – $0.15 - $0.20 per 100,000 impressions
Vimeo - $0.20 to $0.25 per 10,000 impressions
Soundcloud - $0.20 - $0.0.25 for 1,000,000 plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20- $0.25 for 1000 diggs
Reddit - $0.20 - $0.0.25 per 1000 Comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
Advertising what is it?
Advertising is an art. Advertising is more than selling products. It's about making emotional connections between people, brands, and each other.
Advertising is about sharing stories and using images for ideas.
It is important to communicate clearly and persuasively. And you need to tell a story that resonates with your target market.
Advertising is therefore different from other forms such as presentations, writing, and public speaking.
Because when you create a successful ad campaign, you are creating a brand identity for yourself.
And this is how you become memorable. You are someone people remember.
What should you know about TV advertising?
Television advertising is a very effective medium to reach many people at once. It was also quite expensive. However, it can be powerful if you use the device correctly.
While there are many types and styles of TV ads, most share some common traits. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should be consistent across the entire campaign.
Remember that prime-time is the best time for your ads to be aired. This is because TV viewers often relax while in front of the screen. You want them to be relaxed enough to focus on your words.
Last but not least, just because you have a lot of money does not mean that you will get great results. The opposite may actually be true. The University of California conducted a study that found commercials shown on popular programs were less likely than those on non-popular programs to sell products. So, if you spend a lot of money on TV advertising, ensure you do it right.
How can you choose your target audience?
Begin with you and your closest friends. You might be unsure where to begin. Ask yourself: "Whom am I trying to reach?"
These are some questions to ask yourself: Who is the most influential person in my industry? What are their daily problems? Which are the smartest people working in my field? You can find them online.
Start at the beginning of your business. Why did you begin? What problem were you able to solve and how did this happen?
These answers will help you identify who your ideal clients are. You'll also learn more about what makes them tick and why they buy from you.
For clues on who your competitors cater to, check out their websites and social media pages.
Once you identify your target customers, then you must decide which channels to use to reach these people. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
You could create a blog if you offer software to small business owners.
A Facebook page could be created for clothing sellers. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
You have many options to convey your message.
What is advertising's main purpose?
Advertising is more than selling products. It's about building an emotional connection with your customers.
Advertising is communicating ideas and values. Advertising is about changing people's minds and attitudes. And it's about building relationships.
It's about helping people feel good about themselves.
You can't sell to your customers if you don’t know their needs.
It is essential to first understand the needs and purchasing habits of your customer before you embark on any advertising project.
Then you can design ads that will resonate with them.
Statistics
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
External Links
How To
How to Make Sponsored Ads On Facebook
Facebook has quickly become one the most widely used social networking platforms. The global population is 1.79 billion. The number keeps growing every day.
Facebook is completely free. However you can pay to reach specific audiences. You can also use paid advertising options, such as promoted posts or banners.
Log into the existing app if you already have it registered. If not, click "Create New App". then follow these steps:
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Click "Add Platform", under the Apps section.
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Click Next, and select Advertising.
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Complete the form and send it in.
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After approval, you will get a Client ID and Secret key. Copy them.
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Add the keys to the appropriate fields.
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Enter the name of your campaign, and then select the currency.
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Click on "Start Campaign"
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Follow the instructions until the first banner appears. Next, copy the URL to return to your Facebook Page.
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Paste your code in the box provided by Facebook.
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Click "Save Changes".
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Your ad must now be live
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Repeat steps 10-12 to create each additional banner.
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Once the task is complete, click "Continue".
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Create your final ad group.
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Once your campaign is complete, click the "View All Ads” link to view all of it.
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To remove any ads, simply click "Remove Ads" next to the individual ad.
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If your campaign is not producing results, make sure you have followed the instructions.
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Be sure to verify the date range of your campaigns.
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Be sure to set your budget correctly
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Save your changes.
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Before clicking "Submit", review the settings of your campaign.
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Wait for your ads to appear on your timeline.
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Well done!
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Now let's look at some tips for improving your results.