KTRH is an excellent radio station for news and talk. Located in Houston, Texas, the station has long been a staple in the local community. "Houston’s News, Weather, and Traffic Station" is the station's slogan. The station has been home to many celebrities in broadcasting including Jim Nantz and Dan Rather. The station now airs several syndicated talkers.
KTRH was affiliated with several large corporations and other organizations in the past. It was an ABC News Radio and CBS Radio News station. The station has been home to many celebrities, including Jim Nantz and Dan Rather. Currently, the station's owner is iHeartMedia, Inc., who is affiliated with Weather Channel.
The station is a 50,000-watt news and talk station that broadcasts 24-hours. Although it is primarily based near Houston, the station also covers parts of New Orleans, Southeast Texas, Southwest Louisiana and Southeast Texas. This station is also the main entry point to South Texas' Emergency Alert System.
KTRH's slogan states that it is Houston's news, weather, traffic station. The station's website contains interesting statistics and other facts. Aside from the "Houston's morning news" show, which starts at 5 AM, the station hosts a number of other news and talk shows. The Jasons Jukebox airs on Tuesdays, while the All Request Lunch Hour is broadcast on Wednesdays. Other programs include Buck Sexton and Clay Travis's show. KPRC airs another example, "This Morning, America's First News, with Gordon Deal".
The station's directional pattern focuses its signal in Houston's Golden Triangle. The station's signal switches between a clear channel and a directional one at night. The station began to experiment with progressive rock music and switched to a rock format during the 1970s. Today, the station is a well-respected radio station.
As far as the KTRH 740-AM's most popular show goes, it's not the "Houston's morning news." But it's the "This Morning, America’s first news with Gordon Deal." That is, if you count it as a genuinely good idea to broadcast this on an AM radio station. KTRH listens to a lot of people so advertisers can make use of this opportunity to build brand awareness with sponsored ads on the station.
KTRH offers other programming options, including the Clay Travis and Buck Sexton Show, Michael Berry Show, and the All Request Lunch Hour. Among the other perks of being a KTRH station is the chance to advertise on the station's webcast. This is an opportunity to reach the thousands of people who tune in to KTRH webcasts. You can also get help from a third party buyer to aid you in your advertising campaign.
FAQ
What should you know about radio advertising
Understanding how different media interact with each other is crucial. Remember that media can complement each other and are not necessarily competitive.
Radio advertising is best when used in conjunction with television. It complements TV by reinforcing key messages and providing additional information.
Radio listeners may find TV commercials too long. Radio ads tend to be shorter and more affordable.
What should you know about internet marketing?
Internet advertising has become an integral part any business strategy. It is a cost-effective way for companies to reach potential customers. There are many kinds of internet advertising. Some are free and some require payment.
There are many other ways to advertise online. Each method has its advantages and disadvantages.
What is an advertising buyer?
An advertiser can buy advertising space in TV, radio, or print media.
Advertisers are paid for the time that their message will appear.
They are not necessarily looking for the best ad but rather what is most effective at reaching their target market.
The advertiser may have specific demographic information about their potential customers, such as age, gender, income level, marital status, occupation, hobbies, interests, etc.
These data can be used to help advertisers decide the most effective medium. Direct mail might be more effective with older customers, for example.
Advertisers also look at the competition. Advertisers might place their ads near similar businesses if they see them.
Advertisers must also take into account the size of their budget as well as the time it will take to spend the money before it expires.
What is an advertising campaign?
A campaign is a series advertising messages that are designed to promote a product. It could also refer the entire production of such advertisements.
"Ad" is a Latin word that means "to sell." Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Advertising campaigns are most often done by large agencies or businesses. Many media types can be used in these campaigns, including television, radio and print.
Advertising campaigns can last up to six months and have specific goals. Campaigns can be targeted at increasing awareness or sales, for example.
What is affiliate marketing?
Affiliate marketing is an online model that allows you to earn commissions for referring customers to other websites. The product owner pays you for each person who buys from you.
Referrals are the foundation of affiliate marketing. For people to purchase from your site, they don't need anything extra. Refer them to the website.
You don't have to sell anything. Selling is as easy as buying.
It takes just minutes to set up an account as an affiliate.
Referring as many people as possible will increase your commission.
There are two types of affiliates:
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Affiliates who own their websites
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Affiliates that work for companies offering products and services.
What is advertising's main purpose?
Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.
Advertising is about communicating your ideas and values to people who already care about what you have to say. Advertising is about changing minds and attitudes. And it's about building relationships.
It is all about making people feel good.
If you don't understand your customers' needs, you can't market to them.
So before you start any advertising project, you should first understand your customer's needs and wants, and buying habits.
Then you can design ads that will resonate with them.
What are the basics of print advertising?
Print advertising is a great medium to communicate with customers. Print advertising is used by many companies to promote their products and services. Its main purpose is to grab the attention of consumers.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
The following categories are the most common types of print advertisements:
1. Brochures are large-format printed materials that are designed to draw people into shops. They often have colorful pictures and eye-catching designs.
2. Catalogues: These are smaller versions or brochures. These are usually sent to customers who request information about specific items.
3. Flyers - These are small pieces of paper distributed at events such as concerts and fairs. They can be given at retail outlets but must be paid for.
4. Posters - These are larger versions of flyers. They are often displayed on walls, fences, or buildings. They are usually created using computer software programs designed to catch passersby's attention.
5. Direct mail – These are direct mail letters and postcards sent to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper Ads - These are placed in newspapers and magazines. They are usually very long and contain text and images.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- It's 100% reliant on your website traffic. (quicksprout.com)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
External Links
How To
How does one place an advertisement on a billboard?
While billboards have existed since the late 1800s they became more popular after World War II, when they were installed along roadsides and highways. Most billboards contain text advertising. However, some have photographs or art. Many billboards are static. Others display messages that change periodically, such a weather forecast, stock price, stock scores, political events, or stock market prices.
Billboards most often are found outside, but there are indoor versions. While outdoor billboards are often seen by people passing by, indoor ones might only be seen once in a few years. A cubic billboard, which is the most commonly seen type of outdoor billboard, is made up three layers. These include two sheets of glass sandwiched with a layer containing fiberglass mesh. This design allows air movement through the billboard. It is cool in hot weather, and warm when it's cold.
Billboard Advertising Inc. owns many of North America’s largest billboard advertising agencies and pays advertisers to display their ads on its billboards. These companies then offer space on their billboards for advertisers. These spaces are bought by advertisers based on their advertising budget. They often choose the best locations for their ads based on where people drive and walk the most.
Billboard Advertising Inc. is licensed to sell ad space and to erect signs in cities. Some cities allow billboards anywhere; others restrict them to certain areas. For example, Chicago requires that billboards be no more than 1,000 feet from any highway. Other cities stipulate that billboards must be at least 500 feet away from any school or church.
Billboard Advertising Inc. has contracts to promote products and services throughout the United States, including Florida, California, Nevada, Texas, Arizona, New Mexico, Colorado, Washington, Oregon, Idaho, Utah, Wyoming, Alaska, Hawaii, Canada, Puerto Rico, Guam, Virgin Islands, and American Samoa.